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Archive for twitter – Page 2

Is Twitter Dead For Dayton’s Small Business Owners?

by Carlos Scarpero · Comments (0)
26 Feb

At a recent Rainmakers hub event at The Greene, Ric Moody of Dayton Commercial Realty asked me about my opinion of Twitter. He had heard from a social media professional that Twitter was pretty much dead and didn’t want to invest too much time with it. My answer to him was, “it depends”

Here’s what I mean…

The days of pontificating about every last thing in your life can certainly be a waste of time. For a business owners, it can be a time suck that produces zero results. If you are doing that, stop now! Even worse are those silly apps that tell people your exact location every second of the day. Who the heck cares!

Think of it this way. Would you forward your latest Twitter message to your friend by email? We forward jokes, quotes, interesting sites, interesting news. We generally don’t forward that we’re at Kinko’s making copies. Do you forward Mafia Wars or crazy, silly stuff to your prospects and customers with your business email account? Of course not! Don’t do it on Twitter either.

Twitter to me is a syndication partner. Nothing more, nothing less. Its simply another place to get my content out there. It’s one of dozens of places to get my content to. If Twitter goes out of business tomorrow, I really could care less since my content is all over the internet.

The key is to use the right tools that allows you to post once to your blog (back to that blog thing again!) and your get content into multiple places. My favorite free tools for this purpose are OnlyWire and Ping.fm, but there are several others you can use. This blog is attached to both of them.

If you don’t have a blog, in my opinion, don’t even bother registering your business for Twitter until you get one. Then, it really will become a time suck.

I hope you enjoyed this quick little tip and get syndicating!

Comments (0)
Categories : marketing tips
Tags : dayton, facebook, networking, ohio, rainmakers, seo, social media, social media marketing, twitter

Advanced Social Media Strategies

by Carlos Scarpero · Comments (0)
02 Feb

If you have been following my other posts, you now know the basics of Twitter and you also know how RSS feeds work. If you have not read those posts yet, please read those before continuing.

Today, I’m going to show you how to put it all together and automate your social media. These services are not anywhere close to all of the services available for social media. However, these are the ones that I personally use and recommend. Best of all, they are all free for basic accounts.

The first service that you should know about is twitterfeed.com. With twitterfeed.com, you simply link your RSS feedĀ  one time during set up and your status update will automatically post to Twitter, Facebook and a few other services when you update your blog. It’s really slick!

Another great service I use is called Hoot Suite. Hoot Suite offers a little bookmarklet that goes in your Firefox browser window. With Hootsuite, whenever I’m doing my normal internet surfing and I find something useful that could be Tweeted, I press the Hootlet button in Firefox and Tweet out a link to the content in under a minute. With Hoot Suite, you can also schedule your status updates in the future you don’t post too many updates at one time. This is an excellent time management strategy that I highly recommend.

I also use a free service called Social Oomph (formerly known as Tweet Later). Social Oomph actually has quite a bit of services in their free package, but I only focus on one, the automatic direct message. With the automatic direct message, I will automatically send a welcome message to people who are my followers.

There is some controversy brewing as to whether using automated direct welcome messages is a good idea. People who use Twitter a lot pretty much expect that the very first message is going to be an automated one. Personally, I think it’s ok to use it as long as you are not giving a sales pitch. Even giving away something for free can come across as too salesy. Personally, I just say “thanks for following me” and cross promote my Facebook profile. Simple, non threatening messages like that are fine.

Finally, if you really want to go crazy with your social networking, I recommend that you sign up for Ping.fm. Ping.fm allows you to automatically update your status updates on 30 social networking sites all at once. This is a great way to get your links out there and is also great for Search Engine Optimization.

I hope you enjoyed this social media series of posts. If you need any help getting this set up, shoot us an email and we can discuss it.

Comments (0)
Categories : marketing tips
Tags : cincinnati, columbus, dayton, facebook, internet marketing, ohio, online marketing, search engine optimization, seo, social media, twitter
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Dayton SEO Services is owned and operated by Carlos Scarpero, a West Carrollton, Ohio based internet marketer. Carlos has over 10 years experience in building websites, blogs and pay per click campaigns. Put his internet marketing expertise to work for you today!

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