Blogging Is A Major Opportunity For Dayton Business Owners

Ove the weekend, I did some research for an online B2B magazine I’m in the process of starting. I was looking to see how many business owners in the Dayton region have active blogs. Frankly, I was shocked at the results. In many industries, there isn’t anyone at all blogging! It’s a huge opportunity for you right under your nose.

I know, I know, you are thinking it’s just too hard, you don’t have time. Etc, etc. However, it takes a lot less time than you think. It also can often be done for free and can be very effective in getting you website traffic while promoting you as the expert.

First, you need to figure out where you want to host your blog.  The best place is on your own hosting and linked in to your site. You may need to hire someone to do this for you but it’s well worth the effort.

Next, there are several free places to get a blog. The most popular by far are WordPress.com and Blogger.com. Real estate professionals should consider getting a blog at ActiveRain.com . For Ohio businesses, getting a blog on the Rainmakers Ning website is an excellent choice as well. You don’t need to be a paid Rainmakers member to use the blog feature and the Rainmakers blog is publicly indexed by the search engines.

Did I mention that Google LOVES blogs? They do love blogs, especially updated ones.

Now that you know where do get a blog, what should you write about? I usually pick a topic based on something that happened to me recently. It actually becomes quite easy when you let your mind open itself to ideas.

Another source is simply to find an article, story, video or issue related to your industry and comment on it.

Ideally you should be updating your blog a minimum of once a week. But really, consistency is key.

If this still seems overwhelming to you, we can provide help with blog creation and article writing. If you need help in these areas, do not hesitate to contact us.

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