Is Twitter Dead For Dayton’s Small Business Owners?

At a recent Rainmakers hub event at The Greene, Ric Moody of Dayton Commercial Realty asked me about my opinion of Twitter. He had heard from a social media professional that Twitter was pretty much dead and didn’t want to invest too much time with it. My answer to him was, “it depends”

Here’s what I mean…

The days of pontificating about every last thing in your life can certainly be a waste of time. For a business owners, it can be a time suck that produces zero results. If you are doing that, stop now! Even worse are those silly apps that tell people your exact location every second of the day. Who the heck cares!

Think of it this way. Would you forward your latest Twitter message to your friend by email? We forward jokes, quotes, interesting sites, interesting news. We generally don’t forward that we’re at Kinko’s making copies. Do you forward Mafia Wars or crazy, silly stuff to your prospects and customers with your business email account? Of course not! Don’t do it on Twitter either.

Twitter to me is a syndication partner. Nothing more, nothing less. Its simply another place to get my content out there. It’s one of dozens of places to get my content to. If Twitter goes out of business tomorrow, I really could care less since my content is all over the internet.

The key is to use the right tools that allows you to post once to your blog (back to that blog thing again!) and your get content into multiple places. My favorite free tools for this purpose are OnlyWire and Ping.fm, but there are several others you can use. This blog is attached to both of them.

If you don’t have a blog, in my opinion, don’t even bother registering your business for Twitter until you get one. Then, it really will become a time suck.

I hope you enjoyed this quick little tip and get syndicating!

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