Here’s A Way To Cut Your Marketing Budget by 50%

Would you like to cut your marketing budget by 50% or more and still make as much money (or even more)? If so, you are going to be really excited about today’s tip.

To do this, you will create a free “preferred customer club”. For a customer to become a member of the club, they simply go to your website and register their email address. This is called “opt in” email and you can’t use your regular email account for this. You need an autoresponder service like Aweber.

There are several methods you can use to promote your preferred customer club. You can place a sign in your store. You can put a message on your receipts. You can mention it on your offline print and tv ads. You can put out flyers. You can have a clipboard and paper next to the register and simply ask.

When you are having a slow day or week, you simply log into your autoresponder account and send your preferred customer an exclusive coupon to come to your sale. For best results, I recommend that you do a one day sale on your slowest day of the week. Make it a coupon that must be printed and shown at the time of purchase. This makes it more exclusive and also gives you a way to track your results.

This strategy works best for service businesses like restaurants and spas, but any business that uses coupons can put it into action.

If you need help putting this type of system together, give me a call and I can do the whole thing (including sending the messages) for you.

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