Marketing Lessons From Dayton’s Snowy Weather

It’s another snowed in day here in West Carrollton. My son has been off school the past couple of days, so I’m not getting much work done.

Yesterday, I had the “thrill” of shoveling several inches of snow off of my insanely steep driveway. Luckily, I didn’t have to shovel for long because someone came by and offered to shovel my driveway for me. I happily accepted.

I have this strange knack for attracting the shovelers every time it snows. They usually manage to show up right when I’m at the point of maximum frustration. It’s a little crazy sometimes. We live in a little cul-de-sac, so it’s not like a lot of people come by our house normally.

Anyway, I always say yes to whoever has the shovel. I don’t even negotiate. The wife says I’m overpaying, but honestly, I just want the driveway to get done.

So, what’s the marketing lesson here? They are in the right place (my house) at the right time (when I really, really want to get the snow shoveled).

My question to you is this…

Are you in the right place online when people are needing you? How quickly can they find you? When the need strikes, it could be a very quick need. If it takes them more than 30 seconds to find you, it’s too long!

Something to think about while you shovel the snow today.

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